At a young age, I watched the show MTV Moneymakers, featuring an episode about someone working at a PR agency. I knew instantly: that’s what I wanted to do. During my internship at Spice PR, that feeling only grew stronger.
For me, PR & Event production is about telling stories, connecting people, and creating experiences that truly resonate. It all started with my internship application – I embroidered my motivation letter and sent it by post.
Today – 13 years later – I run my own agency and work with clients like fashion label Björn Borg, Amsterdam luxury gym Saints & Stars, and global brand McDonald’s. From rolling out full PR strategies to curating guest lists and producing events, every time my team and I bring something to life from scratch, I feel incredibly proud.
What sets our agency apart? We think fast, act creatively, and bring a warm, solution-focused approach. We build real relationships with clients, journalists, and influencers. I want our agency to keep surprising people – with bold campaigns, a strong team, and a workplace where the joy is just as important as the results.