At a young age, I watched the show MTV Moneymakers, featuring an episode about someone working at a PR agency. I knew instantly: that’s what I wanted to do. During my internship at Spice PR, that feeling only grew stronger.
For me, PR & Event production is about telling stories, connecting people, and creating experiences that truly resonate. It all started with my internship application – I embroidered my motivation letter and sent it by post.
Today – 13 years later – I run my own agency and work with clients like fashion label Björn Borg, Hunkemöller, and global brand McDonald’s. From rolling out full PR strategies to curating guest lists and producing events, every time my team and I bring something to life from scratch, I feel incredibly proud.
What sets our agency apart? We think fast, act creatively, and bring a warm, solution-focused approach. We build real relationships with clients, journalists, and influencers. I want our agency to keep surprising people – with bold campaigns, a strong team, and a workplace where the joy is just as important as the results.